L'Oreal has been present in Israel since 1983 via the Migdal Ha'Emek plant. The settlement of this town was established in 1952 on lands belonging to the ethnically cleansed Palestinian village of al-Mujaydil, whose inhabitants are still denied the right to return to their homes. Like many other Israeli settlements in Palestinian villages, Migdal Ha-emek discriminates against Palestinian citizens of Israel, denying them the right to buy, rent or live on any part of the town, simply because they are "non Jews".
It has been well known that Coca-Cola has been a supporter of Israel since 1966. There have been a number of recent events which clearly prove this.
In 1997, the Government of Israel Economic Mission honoured Coca-Cola at the Israel Trade Award Dinner for its continued support of Israel for the last 30 years and for refusing to abide by the Arab League boycott of Israel.
On October 11th 2001, Coca-Cola World Headquarters hosted and was the main sponsor of the American-Israel Chamber of Commerce Eagle Star Awards Gala.